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Hey,

About North Star Labs

Feeling restless, even though you’ve hit every milestone? 

That little voice in your head asking, “Is this really it?” 

Everyone feels that way, right? It’s just ‘adulting’? 

That quiet question—Is this really all there is?—is where North Star Labs began.

That restlessness is real 

What if I told you that the feeling of restlessness is genuine and should be listened to.

It’s your own wisdom pointing you in a new direction, and that there are practical ways of dealing with it that don’t involve abandoning everything you’ve built, or your responsibilities. 

What if I told you that this ‘inkling’ towards something different is supported by science, and that the world of psychology is only just beginning to explore it? 

My own feeling of restlessness led me back to university in mid-life to study psychology (at the time of writing this I’m mid-way through a Business Psychology Masters), driven by a personal question that wouldn’t go away: Why do so many capable professionals feel stuck, even after doing everything “right”? especially for those in mid-career when your restlessness can reach fever pitch.

That exploration became personal. And then it became a project.

A unique methodology for becoming aligned 

Through my own lived experiences, conversations with like-minded folks and the latest psychology research, I’ve developed a five-step methodology (DISCO) to identify and follow your true career calling, it guides you through self-reflection, trusting your gut, mapping your skills, bravely exploring new directions, and spotting real-world opportunities.

At North Star Labs, our vision is that every career decision is inspired by a calling. Our day-to-day mission is to provide groundbreaking methodologies, tools and encouragement to empower people to uncover and pursue their true career calling, even amidst life’s practical demands.

North Star Labs is a space to explore how we reconnect with work that feels true again. How we make sense of that quiet restlessness, not by chasing more success or piling on more achievement, but by listening to what our discomfort is trying to tell us.

Join the conversation 

We’re just getting started here (I can tell you that starting a new company in your late forties and fifties in a brand new area is, at the same time, both scary and very liberating!) but please get in touch if any of this is resonating or follow us on social media to get a feel for the topics we’re exploring. 

Join the conversation, and you’ll help shape what comes next at North Star Labs.

~ Martin, June 2025.

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